I am sorry, but Dayton is the clear choice over Richmond. Very few reasons to choose Richmond over Dayton exist (some do, particularly location and endowment), but pros for Dayton massively outweigh pros for Richmond. For me, it is +12 Dayton, Richmond +4 = Dayton crushes Richmond (admittedly I did not weight the factors).
(1) Attendance (Massive Advantage Dayton +2): Dayton averages 12,000-12,500 a game whereas Richmond averages 5,500-6,000 a game. Dayton will average 13,500 if they are part of the Big East selling out each game. There is even talk about building a new 18,000 person arena which again will be basically sold out if Dayton is invited in the Big East. There is not much else to do in Dayton and everybody supports the program.
(2) Fans Travel (Massive Advantage Dayton +2): Dayton fans travel to games, hence they are invited to the most prestigious exempt tournaments every year where they consistently have the best turn-out even versus BCS teams. This will translate into butts in seats at all the Big East venues. You literally will have 1,000 fans from Dayton attending games at Seton Hall, at Providence, at St. John's, etc. with corresponding revenue for Big East teams and buzz in the arenas for TV.
(3) Mission (Advantage Dayton +1): Dayton is a Catholic institution that shares a similar mission to the 9 of the 10 charter members. The Catholic Presidents will care about this. Butler's massive basketball success (2 final games in the last 5 years) trumped this, but Dayton's mission, being Catholic, and having deeper relationships as part of the National Association of Catholic Colleges and Universities will help.
(4) Facilities (Slight Advantage Dayton +.5) - Except for football, Dayton has slightly better sports facilities with the key differentiator being the UD arena which will soon become the venue with the most NCAA games played.
(5) TV (Slight Advantage Dayton +.5 & arguably Advantage Dayton & arguably Massive Advantage Dayton). Richmond is the number 58 market whereas Dayton is 64. However, Dayton households watch college basketball which arguably gives Dayton a massive advantage over Richmond in terms of actual viewers (this is what the tv executives care about).
http://www.basketballforum.com/atlantic ... -12-a.html Also, UD dominates the Dayton market for TV (Wright State is negligible). The talk about overlapping markets between Dayton and Cincinnati is funny. Honestly, very few people from Cincinnati watch Dayton basketball (except alums) and very few people from Dayton watch Xavier basketball (except alums). The Dayton market is dominated by UD basketball. Even Ohio State grads living in Dayton often adopt Dayton for their college basketball team.
(6) Basketball success (Neutral) - I looked at basketball success over 5 years, 10 years, 30 years, and total success by NCAA visits. Richmond 5 Years = 2, 10 Years = 3, 30 Years = 9, Total History = 9. Dayton 5 Years = 1, 10 Years = 3, 30 Years = 7, Total History = 14. We could then look at NCAA wins, Sweet 16, Elite 8, Final 4, etc. and basically it comes down to slightly better success for Richmond recently and more long term success for Dayton. Weighing more recent success more (2 Sweet 16s the last 30 years versus Dayton 1), but recognizing Dayton has been in 2 Elite 8 and a Final Championship Game, gave it a wash.
(7) Academics (Advantage Richmond +1) - I hate US News World Report, but Richmond about 30 best national liberal arts college and Dayton about 100 best national university. Richmond more selective and slightly better scores.
(8) Olympic Sports (Advantage Dayton +1) - Women's Basketball is being built into a powerhouse at dayton, same with volleyball, soccer, etc., etc.
(9) Alumni (Massive Advantage Dayton +2) - Dayton has over 100,000 living alumni whereas Richmond has 45,000 living alumni. This matters for attendance, tv support (even in non-core markets), traveling, basketball support, etc. Dayton turns out more than 1,500 new alumni every year whereas Richmond turns out 600.
(10) Endowment (Massive Advantage Richmond + 2)- Richmond leads here at $1.8B versus Dayton's $450M. This is a material advantage for Richmond
(11) Location (Advantage Richmond + 1)- Only real reason to choose Richmond which would give nice split between Eastern and Western Divisions, but Marquette may want to be in the East which would cut the other way. This could be material if Marquette does not want to be in the East due to travel costs (but does not look like a huge factor by picking Creighton which is really far West).
(12) Rivalries (Advantage Dayton +1) - Dayton has traditional rivalries against Xavier and St. Louis; and budding ones against teams like Creighton where Dayton had a home and home series recently. Also historic (but long-forgotten) against Marquette and DePaul.
(13) Buzz with College Sports Media (Advantage Dayton +1) - Every game at UD Arena, the national media waxes eloquently about the support of the Dayton community, the passion about college hoops, the First 4 where 10,000+ were at every game even when it was the bottom 4 teams playing-in, etc., etc. There will be a buzz with the Dayton addition.
(14) History with the Big East Schools (Advantage Dayton +1) Dayton has a long history with all the Catholic Colleges and Universities in the Big East. Richmond probably has a better relationship with Georgetown, but that is it.